Making It Small

“There is in fact a sort of harmony discoverable between the capabilities of the landscape within a circle of a ten miles radius, or the limits of an afternoon walk, and the threescore years and ten of human life. It will never become quite familiar to you.” -Henry David Thoreau

Two of the books that were background inspiration for this article, along with my pocket protector.

​There is a very prevalent attitude within the culture of creativity, for those that want to make it big, a person needs to leave their smaller city or small town, and go to the big city. I guess making it big has always had the underlying assumption, also super prevalent and at large in the greater culture, that bigger is better. Big cities represent places with more opportunities for expansion in whatever field of endeavor one wishes to make it big inside. There is often more there in these places: LA, Chicago, New York City, Seattle. Some of what there is definitely more of is competition. More artists, writers, musicians, and actors of high caliber vying for their slice of the pie. More artists, writers, musicians, and actors of high caliber working as baristas and waiters and cooks. That’s no slight against the service industry. A person has got to eat and my wife and many friends and family are veterans who have served in the trenches of the restaurant biz. I’ve assisted in numerous caterings myself and spent my share of time as a dishwasher. I’m not afraid of getting dirty and wet.

The question remains, however, of why a person would want to travel to a big city to compete not only for work in the creative industries, but also for good day jobs, when they could stay in a smaller pond where there is more potential to become a bigger fish. Yet not just the kind of big fish a fisherman would like to catch from the deep, but part of a school of fish: in other words, a community. Not just a community of elite artists presenting their work to the world in galleries, at readings, and from the stage, but a community of people and beings to be embedded within and serve.

At the end of the day, art in any medium is a service. In its debased forms, it can be a service to the artist looking to glorify themselves. I won’t pretend its ever an egoless endeavor. Yet, when that becomes the sole purpose of art, for the artiste to extol their own creative ability, something essential gets lost, the act of making things that nurture and feed the creative and spiritual part of other beings.

I say other beings, because art may not even just be for humans. If St. Francis could preach to the animals, why couldn’t an artist also make a sculpture for the enjoyment of the trees, or for the birds, snakes and turtles? Why not tell a story to a bee or sing a song to the wind and sun and stars? These too are part of our community, or rather, we are part of their community.

Yet we also do want our human connections, and to be seen for what we do and are capable of doing by our fellows. There is nothing wrong in that desire to be seen, heard, known. It’s something we’ve done since time immemorial. We aspire to be like trees and have our work be around for a long time, yet even their centuries pale to the aeons of life and light given off by the stars.
​
As the 17th century English poet John Hall wrote in his poem “The Hourglass”:

How senseless are our wishes, yet how great!
With what toil we pursue them, and with what sweat!
Yet most times for our hurts, so small we seem
Like Children crying for some Mercury. …
​
Desires of wealth anothers wishes hold
And yet how many have been choked with Gold?
This only hunts for honour, yet who shall
Ascend the higher, shall more wretched fall?

(The poem was set to music by David Tibet in the above harrowing Current 93 song.)

Some of the fruits of human art are more robust than others, and the seed planted from one poem into the heart of another, can turn up and grow in some other area of life. Storytelling, poetry, song are all for the community. To grow, they need their own strong roots so as to generate future seeds.

As culture returns to a preindustrial level of homeostasis and world travel becomes less common and more adventurous, the globetrotting artist will become increasingly rare. Even those writers and musicians and actors who gain larger renown, will likely live somewhere. Sure, there will always be nomadic types and people who live in different locations at different times in their lives, but the urge to grow roots and remain in place will also loom large. An artist who is devoted to the place where they live and breathe will be a boon to the local pond where they swim.

BIG TIME CITY GLITCH

Novelist and writing guru Steven Pressfield wrote a book called Put Your Ass Where Your Heart Wants To Be. In one of the blogposts that became part of his book, he contended that aspiring screenwriters and people wanting to work in the movies should move to places like Los Angeles to be around the scene where much of the work of screenwriting is done.

He wrote, “Sometimes people will write to me. ‘I want to work in the movies. Do I have to move to Los Angeles?’ Or, ‘My dream job is in fashion design. Do I need to be in Manhattan?’
The answer is yes and yes.”

It sounds logical. Yet art doesn’t always work on logic. Sometimes it works best by being counter-intuitive, so I say the answer is no and no.

I like much of what Pressfield has written to help creative people in the world, so I’m not knocking him as a whole, but I want to push back on what he says about moving to the big cities. I think that is a glitch and stops people from pursuing their dreams in the soil where they were raised. When they move away, that same soil gets depleted instead of getting enriched, while overloading and putting a strain on the place they are moving.
Louisville and Lexington, Cincinnati and Columbus are just as in need of screenwriters (or likely playwrights in deindustrial times) as anywhere else. A motivated playwright is much more likely to get a work made and produced under their own gumption away from places where there is a lot of direct competition against them.

In Stevens Point, Wisconsin the In the Pines Studio has set up their operations. Founded by Winter Williams and Matthew A. Brown, they bucked the traditional notion of centering their creative endeavors in film in California and instead focused on the Midwest. If more film students, producers, writers and directors got together to do things on their own, the allure of the big time wouldn’t be as strong. They could make it small time.

In an article titled “The Paradox of Skill” on Dying Breed, Brett McKay wrote about the role of luck in achieving dreams he gets into the idea of more opportunities being available when the pool is smaller.

“If you’re a talented videographer, don’t move to LA for a career. Talented videographers are a dime a dozen there. You’re going to be relying mostly on luck to get a break. Look for a smaller market where the pool of talent is shallower, and skill is the deciding factor. I know a talented videographer in OKC who has made a successful career for himself overseeing commercials, documentaries, and corporate videos in Oklahoma. Is it as glamorous as LA? Probably not. But he’s thriving in a career he enjoys. Also, OKC ain’t that bad. The cost of living can’t be beat, it’s got a World Champion NBA team, and a great onion burger restaurant to boot. You can always take a direct flight to LA from Will Rogers World Airport if you need a weekend of LA glitz and glamour.”

Such a business as the one described above could also be pivoted from making commercial work to making artistic during the downtime. The success of the one could pay for the possibility of the other.

The glitz of the big cities may just be glitches. I am an urban dude. I like to visit a big city. I live in a small city though, and the size is just right. People say that, in Cincinnati, there is only one degree of separation between folks, rather than the usual two degrees of separation you often hear people talk about. In a place where the social connections separating you from another person are less, it’s easier to develop a reputation (of any kind) and have an audience for your art or craft.

The struggle to gain confidence and build an audience in any art form is real. The person who seeks to do so on a global stage has a lot to overcome, many barriers and obstacles in their way. The person who wishes to perform for their friends, to make music on the porch, to read poetry at a café, to submit to a local zine or quarterly, has more of a chance to start putting themselves out there and working on their craft. There are still obstacles also the possibility of making connections.

The other thing, here too, is doing your art for the community. I think the whole thing of being very polished in performance or an art is what keeps people from doing things like this for the people in their life, but I think as a whole our society needs to embrace the way someone with a skill or talent, even if not “the best” can add to our experience together and inspiring each other to improve, and not just leave things to so-called professional entertainers and the like. In your own home town, you can make it small and still have an outsized impact.

Much good can be had by staying put. Tiny forces and small movements can make big waves.

A process of internal migration is already underway now, where people are migrating away from the bicoastal mindset of LA and NYC dominating the cultural life in the United States, with folks coming back home to the heartland, or moving to the former flyover country for the first time.

Much of that is economic. People are starting to realize they can have a cheaper life, work a decent job, and do their creative thing with more ease, less stress, and more success in places where the cost of living is lower but where the artistic life is just as vibrant.

​These aren’t slights against the big cities themselves. I have very much enjoyed my visits to Los Angeles, Chicago and Seattle. If these are your local, they are your local. Then you might want to go more micro inside such big ponds and make it small in the neighborhood rather than the city at large.

​GOOD ENOUGH

Normal never was, and sometimes good enough is good enough. Going big presupposes polish. You need to have your act together and you need to make it look professional and sound professional. Again, I have nothing against being a professional. At the same time, how much potential gets stopped in its tracks, because a person witnesses the work of a virtuoso and instead of getting inspired by them, they say, “I will never be that good” instead of thinking, “if I commit to a practice, I could do that.” People feel degraded by the simulacra of big time entertainment. There is a failure to realize we can all entertain ourselves and our family and friends, same as it ever was.

I think in a large art that is because performance has become spectacle. Music was enjoyed for much of its history, socially. Sure, there were always people who were talented and reached for perfection in their art, but there were also the everyday practitioners of the art who sang for the practical enjoyment of singing and for the simple joy doing it gave them. Isn’t that good enough?

For me, this is part of the appeal of punk rock. It was focused more on the energy of the sound, and the ability for anyone with the gumption to put a band together. It is why I like the genre of vaporwave and sound collage: have the tools? Put something together with them. It doesn’t need to be perfect to be fun. It doesn’t need to be perfect for somebody else to get something out of it. It doesn’t need to be perfect for it to help you along your own path. If you stick with it, the confidence and the greater ability to do what you envision with the medium will come.

For a long time some, friends of ours held an annual Winter Solstice potluck with performance. They usually rented out a small hall in the neighborhood. People put money in a pot to cover the cost and the food was all brought in by everyone. Homebrewed beer and wine... The amazing part was the variety show.... music, skits, jokes, poetry, tap dancing and more every year, put on by the people in the extended friends group. They were about a half generation older than my wife and I... of hippie stock and really believed in the philosophy that a community could provide its own entertainment for itself.

The same is true of so many great shows I have been to in VFW halls, community spaces, and scummy basements. Conditions do not need to be ideal. It’s better to play through a shitty PA then no PA. Working outside of ideal conditions leads to grit, resolve, and strengthening of will and courage in face of obstacles.
This essay doesn’t need to be in ideal form, either, before I share it with readers. I like to revise. Sometimes I like to revise more than I like to write the new thing. It allows me to keep fiddling. With that in mind, I am resisting endless revision here. Hence, minimal polish. Unfinished ideas. There will be time circle back to all the things I intended to write in this piece and didn’t really get to, because I went on off on some tangent. That will just be fodder for the next one.

[ Josh Datko has a great essay on the grain of soul found in art when you go on and do a thing without worrying about being totally polished.]

AS THE FIELD EXPANDS, THE SCOPE OF SUCCESS MUST BE LIMITED

Being local and staying small can also relate to finding a niche and working from the freedom of the fringe.
Working in an area that is overcrowded and overhyped, the luck needed to get work out into the world becomes greater. Where there is a lot of skill and a lot of people doing great things great with that skill, something else is needed to set one apart. Part of what is needed is a bit of luck. Part of what is needed is a unique, iconoclastic flavor.

Electronic music was in the past, a specialized field of activity, a niche area of music making. Now all kinds of people have modular setups, or are just producing music on computers at home using readily available software, or even just using programs like Suno to take the song idea from their head and make it so it can be heard. In a way, this makes that kind of production a folk art in its own right, just as collage has become since Dada and Surrealism opened that practice up to the wider public and anyone with some scissors and glue. One of the things about folk art is that there isn’t as much variation between artists. It can still be really good, and the virtuosos become known and appreciated for their skill and rise to the top of their craft. Something within their ability sets them apart from all the other people singing those same songs or making those same vaporwave beats.

The same is true of poetry. As literacy has increased, the number of writers has increased. Before, there were a few stand out poets who rose to the top in every generation. Now there are dozens. It’s much easier to get to know who the “best” poets are in a local area or scene, than it is to know the “best” in the nation, because there are so many more people writing poetry and getting it published in chapbooks, online and going to readings.

This is also why a field of creativity such as contemporary poetry and electronic music is impossible to know with the breadth that a person once could know it several decades ago.

Standing out in an overcrowded field becomes part of the game. Instead of making it big, pivoting to making it small is a way to sidestep internal creative pressure. Within the boundaries and limitations imposed by working in a smaller area and at a smaller scale, new possibilities emerge.

Another way to approach the issue is to embrace microcultures. In music, microcultures can be seen as the proliferation of genres. Your band might not be the best metal band. But they might be the best blackened sludge thrashcore. You might not be the best producer of ambient music. But you might be one of the best maker of ambient-emo, or of chiptune emo, or get known for your “hardplaza” skateboard beat productions.
In the poetry world, where free verse has flourished for decades, a poet can set themselves apart by mastering a form such as the ghazal, or as Marilyn Hacker did, the sonnet, sestina and villanelles.

Radio is another area where a person can stand apart from the podcast party. The tricky there thing is getting access to a radio station, but if you have a community station in your community, that is the place to go to build the community. With so many forgettable podcasts, it’s really something special, if you are transmitting into the aether. Plus you reach more random listeners than a focused podcast might. Some of those randos might turn in to your regular listeners.

LOCAL KNOWLEDGE

Another reason to celebrate the local is to become a repository of local knowledge. This is what I wanted to write the most about in this essay, actually, except I went off on a rant against LA and NYC. I plan to revisit and enlarge on this theme in a separate article now that I’ve gotten some more of the bicoastal bile out of my system.

In any place, time stretches back to untold vistas, and to know even some of the history of the land and its people, and those other people, the people we call plants and animals, gives a new sense of appreciation for the land. When we stay close to the land, connected to it, do not move far away from where we are born, we begin to sense and appreciate its longer cycles within the much smaller wheels and cycles of our own lifetime.

In this way, when we listen to what the land has to say, we in turn can become speakers for the land. Our art can be embedded with materials from the place where we live, whether those materials be wood, stone, or mineral.

Those materials might be knowledge about the quarreling between two different families and the feuds that have ensued over generations. Such a tale might get turned into a novel or a ballad. The material might be a song passed on from one person working the coal barges and the riverboats of the Ohio and Mississippi, sang to another and then another. That song gets worked into a set played at a local festival or down at the bar, and in turn inspires the people who hear it to know something more of the many stories that have flowed along those rivers.

No matter where you are, it’s possible to get into a creative flow state, to make and find opportunities for a being a local artist, poet, maker.

The great philosopher Robert Anton Wilson had an experiment in one of his books. It was about perception and how we put filters on our perception and either allow information in or block it out, depending on what he called our reality tunnel, or the filters we see the world through. His experiment was to look for quarters when out and about. If the mindset of looking for quarters and finding them was adopted, the person doing the experiment tended to find more quarters than the person who didn’t bother to look at all. It can be so when we look at the place, we call our own local. From that solid ground our work as writers, poets, musicians and artists can take root and shape.

Do we see opportunities for enrichment of our art? Do we see opportunities for the way our art can enrich the community? Do we see ways we can incorporate the history and specific knowledge unique to a place into what we do, so we can become memory keepers and sharers of knowledge to those who come after us? This is just part of the work of the local artist who has made it small.

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